“Terrific and timely. Recommended!”
-Jay Baer, founder of Convince & Convert and author of Hug Your Haters
“A journey that will transform how you talk to other human beings.”
-Brian Solis, experience architect, digital anthropologist, best-selling author
“The best minds in the business… A must-read!”
-Margaret Magnarelli, Head of Content, Monster.com
"Read their book. You'll be infinitely better prepared to tell your brand's story."
-Rebecca Lieb, Analyst & Founding Partner, Kaleido Insights
“UNDERSTANDS THE POWER OF STORY, AND HOW TO CRAFT AND SPREAD A GREAT NARRATIVE, LIKE NO OTHER."
-Scott Belsky, Chief Product Officer at Adobe, Founder of Behance, bestselling author of Making Ideas Happen
"REQUIRED READING BY ANYONE IN MARKETING AND SALES."
-Shawna Dennis, VP, MARKETING, MD FINANCIAL
"THIS ENTERTAINING AND INFORMATIVE TOME JOURNEYS TO THE CORE OF HOW WE COMMUNICATE AND PUSHES US, AS MARKETERS AND HUMANS, TO DO IT BETTER."
-Ann Hynek, VP of global content marketing at Morgan Stanley